Internal Cookies
Internal cookies that are used on the TiPS website fall into three categories; operationally necessary, performance related and functionality related.
- Operationally necessary – we may use cookies, or other similar technologies, which are operationally necessary to the operation of our website. This would include cookies which allow you to access our site and are also necessary to identify irregular or suspicious site behaviours and improve security. They also allow features such as shopping carts or similar features.
- Performance related – we may use cookies or other similar technologies in order to assess the performance of our website and tools and to help us understand how our visitors interact with our website, determine whether you have viewed an item or clicked on a link. We use these performance related technologies in order to improve our website content.
- Functionality related – we may use cookies or other similar technologies in order to allow us to offer you enhanced functionality when using our website. This may include identifying you when you sign into our site or keeping track of your specific preferences, interests or past viewed items so that we can enhance the presentation of our website.
External Cookies
WordPress
| wp-settings-time-1, wp-settings-1, wordpress_test_cookie, wordpress_logged_in_da97b4397da3d182f30465df2848f668, wordpress_da97b4397da3d182f30465df2848f668 |
Used to authenticate logged-in users for WordPress blogs, and store various settings. |
Google Analytics
Google Analytics use traffic log cookies to gain information about the use that is made of pages on our website. We use the information from cookies to generate reports on the usage of our website which are used for evaluation and analysis. The purpose is to improve our website by tailoring it to the needs of users.
In addition to standard analytics parameters, we receive data via two Google Analytics Advertising Features:
- ‘Demographics and Interest Reporting’ gives us greater insight into the types of visitors we receive.
- ‘Remarketing with Google Analytics’ allows Lancaster University’s Google advertising campaigns to focus on web browsers which have previously been used to visit directly-related pages of our website.
In all cases, no data specific to any identifiable user is retained.
As a user you can opt-out of this process of collecting traffic log data. To do so please visit the following site which provides a browser add-on that enables a user to opt out – http://tools.google.com/dlpage/gaoptout.
